Mogoșoaia, 27 January 2026
IPSO, one of the most important John Deere dealerships in Romania, consolidates its position in Europe through the acquisition of REBO Landmaschinen GmbH and B+S Landtechnik GmbH.
Extending IPSO and positioning in Europe
Through this transaction, IPSO continues its development strategy and strengthens its position among the most relevant John Deere dealers in Europe. The integration of the two companies in Germany contributes to expanding the network and increasing the capacity to offer services and solutions adapted to the needs of farmers in the region.
This stage marks a clear direction of growth for IPSO, based on investment, strong partnerships and consolidation of its role as a John Deere partner at a European level.
The impact of the acquisition on operations
Expansion into Germany allows IPSO to leverage its accumulated experience in Romania and integrate it into new markets with different demands and development opportunities. The company aims to maintain the same high-quality standards and provide comprehensive agricultural machinery services, from sales to technical support.
This stage marks an important evolution in IPSO's journey and confirms the company's sustained growth trajectory in the region.
Management and strategic directions
Dirk Hassel will take over the management of operations in Germany, bringing extensive experience in agricultural business management. Under this leadership, IPSO aims to ensure business continuity and the effective integration of new companies into the existing structure.
The company's strategy remains focused on sustainable development, operational efficiency, and strengthening its position in European markets.
Official statements
„Through this acquisition, we are strengthening our position in Europe and becoming one of the largest John Deere dealers in the region. This is an important step in our development strategy and allows us to offer high-quality services and solutions to a greater number of farmers,” said Arnaud Van Strien.
In turn, Sven Seibel highlighted the importance of this collaboration and the opportunities it brings for the future development of the company: „We are delighted to become part of the IPSO group and to continue developing our activities alongside a strong partner. This collaboration opens up new opportunities for our teams and for our customers.”
