Dan Gîdea

With a consolidated experience in strategic marketing and brand development within the agricultural industry, Dan leads IPSO's marketing activities with a vision focused on results, innovation, and the continuous transformation of how the company connects with Romanian farmers. His role covers areas such as portfolio strategy development, brand positioning, communication digitalisation, and supporting sales teams through integrated marketing initiatives.

For Dan, marketing is more than promotion – it's a promise of relevance and trust to our partners. His mission is to bring the customer's voice to the centre of decisions, anticipate market needs, and transform data and insights into practical solutions that support farmers' performance.

His vision:

 „I believe in authentic marketing, built on a real understanding of farmers” needs and the ability to translate technology and innovation into tangible benefits. Our role is to be a trusted partner, to simplify complexity, and to build bridges between people, solutions and results.”