About IPSO
With 30 years of experience in the agricultural sector and over 500 employees across 23 locations nationwide, IPSO Agriculture is the leader in the Romanian agricultural machinery market, offering farmers integrated, "one-stop-shop" solutions.
IPSO offers complete solutions for agricultural producers in Romania, through a unique combination of machinery, after-sales services, financing solutions, and dedicated technical expertise.
Part of the Monnoyeur Group
IPSO is part of the French Monnoyeur Group, a global player present in 23 countries, mostly in Europe.
Founded in 1906, Monnoyeur provides goods and services that help customers improve their performance. These cover a wide range of areas, from the mechanization of construction and handling processes to energy generation solutions, after-sales services, rentals, digitalization, and decarbonization.
Regional presence:: Romania, Germany, Croatia and Turkey
IPSO has expanded its activity beyond Romania's borders, currently having a regional presence in four countries:
With the expansion into the German market, IPSO becomes one of the largest John Deere dealers in Europe by completing the acquisition of REBO Landmaschinen GmbH and B+S Landtechnik GmbH.
This acquisition represents a milestone in our growth strategy, positioning IPSO as a European player in the agricultural machinery and integrated services market for farmers.
Complete solutions for tomorrow's agriculture
IPSO offers a complete range of machinery and services dedicated to modern and precision agriculture, contributing to increasing farm efficiency and profitability.
IPSO portfolio includes:
- Tractors, combines, balers, and irrigation equipment;
- Digital and precision agriculture solutions;
- Integrated after-sales services through IPSO Service 360;
- Customized financing solutions.
IPSO is the sole authorized importer for the John Deere, Kuhn, Manitou and Bauer brands, but also a distributor for renowned brands such as Geringhoff, Pichon, Fliegl or Rivulis.
IPSO Service 360 – More than parts and service
Under the motto "More than parts and service", IPSO Service 360 represents the complete ecosystem of after-sales services offered to all farmers in Romania.
IPSO was the first agricultural machinery supplier in Romania to offer customized financing solutions adapted to each farmer.
Our vision
Simple and comprehensive, at IPSO we develop tomorrow's agriculture.
We are leaders in providing complete solutions for farmers, contributing to a modern, efficient, and sustainable agriculture.
IPSO IPSO
Through our professional teams, we build strong partnerships with farmers, supporting them to improve their efficiency and profitability.
Our Values
In everything we do, we are guidedby four fundamental values that define the culture of IPSO and the Monnoyeur Group:
Respect
We are part of the Monnoyeur Group, an organization that bases its relationships on respect, trust and collaboration.
We are proud of our people's involvement and the trust that clients and partners offerus every day. For us, sustainable relationships are built through the recognition of the human, professional, and moral values of those we work with.
Entrepreneurship
The group's development is based on entrepreneurial spirit and the constant desire for innovation – a source of internal creativity and a powerful engine for the company's sustainable growth and the consolidation of its market position.
Courage
To anticipate and manage future development, but also to support our clients in the markets where they operate, it is essential that each of us has the courage to face any challenge both in customer relations and in managing internal teams.
Conviviality
The group's strength lies in the ability to maintain an open dialogue among employees, at all levels and at any time. Our people are united by the passion for what they do and care for customers, and this is reflected in a friendly, collaborative, and efficient working environment, where every important moment and every success are shared.
Meaningful Leadership – we inspire, connect, develop
At IPSO, these principles come to life through our leadership model – ILEAD: a way of leading based on inspiration, connection, encouragement, development, and results. Through ILEAD, we support our leaders to be close to their teams, to inspire trust, to create authentic bonds, and to offer the context in which everyone can leverage their potential.
Management Team
Adriana Duinea
Chief Accountant
Bogdan Tudor
AfterSales Director
Dan Gîdea
Marketing Director
Daniela Dinu
Operational Director
Elena Voicu
HR Leader
Mr Franck Quertier
Business Development Manager
Laurențiu Vasile
Regional CIO